COLONY BRANDS
Intern → Merchandising Assistant
Intern → Merchandising Assistant
Intern → Merchandising Assistant
A new job is challenging, let alone in 2020 amidst a pandemic. I am grateful to have interned with the Linens and Furniture Teams and continue as a Merchandising Assistant during unprecedented times. Lockdowns, supply chain shortages, and containers lost at sea added some spice to the day-to-day.
Brand Awareness
Intern → Merchandising Assistant
Intern → Merchandising Assistant
While employed with Colony Brands, I primarily worked with the above brands/catalogs. All of the brands vary a substantial amount and have a different target market from one another. It was vital to select products that accurately fit within each brand.
MY RESPONSIBILITIES
PRODUCT CREATION & MAINTENANCE
Product creation included naming them and their colors. Per season, I was responsible for creating and maintaining:
- 500-700+ packs (products)
- Up to 1,500+ SKUs (colors and sizes)
Unforeseeable changes due to the supply chain, vendor fallout, etc., resulted in continuously updating products across systems. Communication was ultra important, notifying at least eight other
PROOFING COPY
I was responsible for proofing all measurements, colors, and product offerings for my categories. Looking at the fine print to make sure copy flowed and accurately described the products offered. I even got to write some copy here and there!
MARKET RESEARCH
One of my favorite parts of merchandising is conducting market research. I love seeing what is out there and finding products that fit our target customers. It is even more fun when you get to customize those products with your name!
PANTONE PICKING
I loved sorting through the many shades of Pantones to find the perfect match. One of the colors trending in the market was dark green. However, it was missing from the assortment. After choosing the best shade and proposing it to leadership, we added it to our core sheet program.
Keith was always a BIG help as my WFH assistant!